Spring 2015
Date | Time | Room | Speaker | Title |
June 10, 2015 | 11:00 | 8A-44 | Christophe Lembregts (Ghent U.) | Fooled by numbers: investigating the role of numerical information in judgments |
June 1, 2015 | 11:00 | TBA | Charles Hofacker (College of Business, Florida State U.) | Towards information-dominant logic: the growing centrality of information products in marketing |
May 20, 2015 | 11:00 | 8A-97 | Koen Pauwels (Özyeğin U.) | How regulatory focus explains price-sales response asymmetry across space and time |
April 23, 2015 | 11:00 | 8A-44 | Andrew Stephen (Katz GSB, U. Pittsburgh) | The effects of content characteristics on consumer engagement with branded social media content on Facebook |
April 15, 2015 | 11:00 | 8A-44 | Spike Lee (Rotman School of Management, U. Toronto) | The embodied metaphorical mind: cleansing, morality, and beyond |
March 25, 2015 | 11:00 | 8A-44 | Paul Driessen , Bas Hillebrand (Radboud U.) | Stakeholder marketing: theoretical foundations and required capabilities |
March 18, 2015 | 11:00 | 8A-44 | Beate van Dongen, Marije Teerling, Deborah Wietzes (VODW) | Customer experience |
March 11, 2015 | 15:00 | 8A-97 | Suresh Ramanathan (Mays Business School, Texas A&M U.) | The halo effect of product color brightness on hedonic food consumption |
February 25, 2015 | 11:00 | 8A-44 | Hans Risselada (U. Groningen) | Indicators of social influence in customer networks: opinion leadership and network characteristics |
February 18, 2015 | 11:00 | 8A-44 | Ellen Evers (Wharton, U. Penn) | Sets: how the organization of products affects judgments and choice |
February 11, 2015 | 11:00 | 8A-44 | Mario Pandelaere (U. Gent) | Is more better? On upward lines and alphanumeric brands |
January 28, 2015 | 11:00 | 8A-44 | Mark van Vugt (VU Amsterdam) | The evolutionary bases for sustainable behavior: implications for marketing, policy, and social entrepreneurship |
January 13, 2015 | 11:00 | 8A-44 | Martijn Ollefers, Michael Klazema (VODW) | Digital marketing |
Fall 2014
Date | Time | Room | Speaker | Title |
December 19, 2014 | 13:00 | BV 0H-54 | Leif Nelson (Haas School of Business, UC Berkeley) | Transparency, false positives, and evidential value in the social sciences |
December 3, 2014 | 11:00 | 8A-44 | Marijn Meijers (U. Amsterdam) | Green advertising and its effects |
November 12, 2014 | 11:00 | 8A-44 | Ioannis Evangelidis (RSM, Erasmus U.) | The prominence detraction hypothesis: context effects as a function of attribute prominence |
November 5, 2014 | 11:00 | 8A-44 | Umut Konuş (U. Amsterdam) | The effect of holistic and instant touchpoint experiences on customer behavior: a mobile and real-time tracking approach |
October 15, 2014 | 11:00 | 8A-97 | Néomie Raassens (TU Eindhoven) | Does outsourcing manufacturing enhance or erode firm innovativeness? |
October 1, 2014 | 11:00 | 6A-08 | Joshua Tybur (VU Amsterdam) | What can the horse meat scandal teach us about the psychology of meat consumption? |
September 24, 2014 | 11:00 | 6A-08 | Maton Sonnemans, Christi-Janne ten Hoopen, Dries Laurs (VODW) | Marketing organizations |
September 19, 2014 | 11:00 | 8A-97 | Sarah Gelper (RSM, Erasmus U.) | Viral marketing via online social networks: competing for your friends’ attention |
September 10, 2014 | 12:00 | WN M639 | Rik Pieters (Tilburg U.) | Pandora’s mediation box: six conditions for causal inference |
September 3, 2014 | 11:00 | 6A-08 | Nicole Mead (RSM, Erasmus U.) | Social exclusion and green consumption |
August 27, 2014 | 10:00 | 8A-97 | Ernst Osinga (Tilburg U.) | Low expenditures or high savings: what drives store choice? |
Spring 2014
Date | Time | Room | Speaker | Title |
June 26, 2014 | 12:00 | 1B-5/6 | Lisa Brüggen (U. Maastricht) | Establishing the accuracy of online panels for survey research |
June 9, 2014 | 12:00 | 2A-06 | Tom Meyvis (Stern School of Business, NYU) | Contrasting against the future: how much you enjoy an experience depends on what you expect to happen next |
May 27, 2014 | 11:00 | 6A-08 | René Bekkers (VU Amsterdam) | Do two eyes see more generosity than one? Watching eyes, gender, and giving |
April 23, 2014 | 11:00 | 6A-08 | Bert Weijters (U. Gent) | Answering questions about asking questions: some survey methods research insights |
April 2, 2014 | 11:00 | 0G-11 | Lisette de Vries (U. Groningen) | Effects of owned and earned social media and paid traditional media on consumer mind-set metrics and acquisition |
March 19, 2014 | 11:00 | 6A-08 | Monika Lisjak (RSM, Erasmus U.) | Not all compensatory strategies are created equal: behavioral consequences of within- versus across-domain compensation |